Our Work

Dr. Katz

Re-imagining how mental health care could be improved at scale

Reimagining how mental health care could be improved at scale

Services: Design & Research Sprint, Prototype, Startup Accelerator

Objective: Product Market Fit for Mental Health Care Startup

Nathaniel Hundt, the founder and CEO of Dr. Katz, Inc. (DKI), has a passion for mental health care. As the son of a clinical psychologist, he wanted to improve the delivery of services by developing software that increased access to educational resources, and tools for health care organizations, mental health practitioners, as well as their patients.

Drawing on our previous collaboration at Workday, where we developed the vision and strategy for Workday Learning, a leading learning management system (LMS), Hundt enlisted our  help to ideate and identify the needs of core user segments, their pain points, and opportunities for innovation.

Project Background

Through a series of interviews and design thinking exercises, including a remote design sprint, we crafted an initial Figma-based prototype that demonstrated the vision for the product. Dr. Katz subsequently completed a seed round of financing in March 2021, and in September 2021 launched a mobile app and early adopter user program, and signed its first enterprise customer contract in July 2022.

Scope

Results

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