Results · Selected Work
Real work.
Real outcomes.
Selected engagements across enterprise SaaS, healthcare, fintech, and AI infrastructure. Every project starts with a diagnosis. Every one ends with something measurable.
All
AI Research
Positioning
Product Design
Enterprise
01
AI Product Literacy
Preamble AI
15+
competitors mapped
Product shipped. Round raised.
An AI policy startup had a great product and no story. We built the trust framework that got it funded.
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02
AI-Augmented Research
DocJuris
07
user interviews
Seven interviews. One trust gap fixed.
Legal teams were ignoring the AI in their contract platform. We found out why — and redesigned it away.
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03
AI Persona Research
OKX Pro Trader
1,500
customers surveyed
Three personas. One platform direction.
OKX needed to understand how professional crypto traders actually make decisions. We mapped the mindsets that drive the platform.
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04
AI-Augmented Org Design
Workday · Org Studio
50+
customers at launch
50+ customers. A product born from research.
We led the research and design sprint that created Org Studio — a new Workday product now adopted across the suite.
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05
AI-Driven Learning Design
Workday · Learning App
200+
customers post-launch
200+ customers. An LMS people want to use.
Enterprise learning was compliance-driven and stale. We redesigned the experience from the user up — and a new product shipped.
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